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Cold Calling for Chickens, by Bob Etherington
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Learn the secrets of the 5% who get 85% of the available business 'Cold calling' - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. 'Put me in front of a customer and I can persuade them to buy anything...just don't ask me to cold call!' Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successive course given to thousands of people, shows the art and science of making first contact with complete strangers.The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.
- Sales Rank: #1773523 in Books
- Brand: Brand: Marshall Cavendish Business
- Published on: 2007-02-01
- Original language: English
- Number of items: 1
- Dimensions: 7.75" h x .50" w x 5.00" l, .39 pounds
- Binding: Paperback
- 160 pages
- Used Book in Good Condition
About the Author
The author is a charismatic and inspiring speaker with a background in sales, working for Rank Xerox, Grand Metropolitan and Reuters. Today, he runs his own training company, SpokenWord.
Most helpful customer reviews
1 of 1 people found the following review helpful.
From Chicken to Cold Calling Eagle
By Amazon Customer
Great help for all of us are scarred or anxious about cold calling. Works by delivering several paradigm shifts and is full of great instruction/recommendations. I have read it several times over the last couple of years.
0 of 0 people found the following review helpful.
Good Read
By Anthony Jones
Good Read
0 of 0 people found the following review helpful.
I didnt have much experience in telesales when I got ...
By T.P McCarthy
I didnt have much experience in telesales when I got a job in the industry, was very helpful when I started this job
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